What AI changes—and does not change—for product designers

Designers will spend less time producing routine variants and more time defining intent, evaluating outcomes, and connecting product behavior to human needs.

Craft remains essential. Its centre of gravity moves from drawing every state to directing a system that can generate many states.

The durable skills

Framing the right problem, spotting weak assumptions, communicating trade-offs, and caring about consequences become more valuable—not less—in an AI-shaped practice.